Archive for April, 2012

April 11, 2012

The Role of Restaurant Decor

Isn’t owning a small cafe or a restaurant just about everybody’s alternative dream career, one of those things you’d gladly try if you had an opportunity? Maybe not, maybe it’s just me. However, I’m sure you like to eat out occasionally at a nice place where you feel comfortable and relaxed.

Aria, Toronto: by Sifu Renka

My question is, how important is the restaurant environment for your dining experience? Whether you agree of not, Susskind & Chan (2000) found that food and decor are more strongly related to a high rating by customers than service. The importance of good food is self-evident, but, interestingly enough, many gourmets I know deny the importance of ambience for their satisfaction.